Later this summer, a shock of surprise spread over gaming forums - dozens of new casinos with Microgaming software suddenly. This software is one of the most expensive (with Cryptologic), which is more than 80 casinos, and reappears, usually no more than once per quarter. Therefore, the player surprise is all natural.
Turned out they were all white label casinos Casino Share (relatively new casino with Microgaming software). So what is White Label? White label is a kind of small branch of a existing casino, which can develop under his own name.
The system is as follows: software vendors, RTG, Microgaming and Casino on Net company town, selling the production of software for the casino and for customers is at the top. The software provider is generally similar, the whole game is basically the same, the financial management of CPU is often the case. Here, the question of competition does not only appear in casinos in different producers (in this case the differences exist and therefore competitive reasons), but the casinos from the same manufacturer when there is a long way to dial. Methods, customers can be varied to obtain: Some promote themselves online and offline, some great action, almost all partnership programs.
Some casinos purchase contract with a software vendor and a license to copy the software. These casinos open white label programs, where any interested person may be "their" casino. The plan is usually as follows: - a member pays a relatively small amount (a few thousand at most a few tens of thousands of dollars) and the money will be selected in a normal site, software downloads for customers, whose name and a partner, not as the father of a casino logo. The financial transactions are handled by the cashier of support services to parents are always available in the same way. Adaptation and design, customer service, customers of the players of fraud, web design and maintenance, and internal marketing. White sites casino software provider Label offer cheaper games, fully equipped and furnished own or affiliated leaving to concentrate on marketing. To manage online bingo, sports betting, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites without technique is commercial, operational and licensing first payment the are individually casino partner about 50% of the profits in the parents of casino.
A question arises: who is this convenient and affordable system? Rather, it is profitable for a software vendor because it sells for entitlement Casino white label customization services, the increasing popularity of the software (although the risk of adverse reactions in case of problems increases) increases in rates ( software provider is participating in casino winnings). An organization program coordinator white label casino also benefited. Although the right to white label casino costs money to create his considerable portion is returned to the first payment of the couple and the opening of the casino begins to run out of benefits marketing costs (treatment service and support costs but are much less than 50% of income).